My flight schedule was at 7.35 a.m and I arrived in the airport on time which is at 6.45 a.m…
Author: Djoko Kurniawan
Senior Business Consultant | UMKM Expert
DK Consulting Group Jakarta
SERVICE PERCEPTION
The waiter treatment that we perceived that ‘foodcourt is on show so we can not enter’. In fact, we were…
Franchise Relationship
In a seminar I held on ‘Franchise Your Business,’ several participants asked ‘How to choose a good Franchisor.’ Some participants…
CUSTOMER RETENTION
Many business people focus on strategies to find new customers (customer acquisition) and don’t pay much attention to the old…
HALF-HEARTED PROMOTION
Readers, businessmen often create a marketing program or an attractive promotion so that customers want to come. Voucher awarding program…
MISCOMMUNICATION
When I was going to write this article, I rememberes some occurrence that ever happened when I met the sellers…
HAPPY EMPLOYEE = SATISFIED CUSTOMER
Every day, your customer interacts directly with the ‘company’ through the assigned employees to serve them. This means that the…
Customer’s Reason Not to Buy The Product
As a business consultant, I still spent some time for once in a while to be mystery shopper directly. I…
INTEGRATED ‘MARKETING’ COMMUNICATION
Many SMEs businessmen who are still do not understand about how to communicate the integrated ‘marketing’ (Integrated Marketing Communication/ IMC).…
