On the occasion, Epson Indonesia also invited partners in the field of technology, one of them is PT Sterling Tulus…
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CUSTOMER RETENTION
Many business people focus on strategies to find new customers (customer acquisition) and don’t pay much attention to the old…
HALF-HEARTED PROMOTION
Readers, businessmen often create a marketing program or an attractive promotion so that customers want to come. Voucher awarding program…
MISCOMMUNICATION
When I was going to write this article, I rememberes some occurrence that ever happened when I met the sellers…
HAPPY EMPLOYEE = SATISFIED CUSTOMER
Every day, your customer interacts directly with the ‘company’ through the assigned employees to serve them. This means that the…
Customer’s Reason Not to Buy The Product
As a business consultant, I still spent some time for once in a while to be mystery shopper directly. I…
INTEGRATED ‘MARKETING’ COMMUNICATION
Many SMEs businessmen who are still do not understand about how to communicate the integrated ‘marketing’ (Integrated Marketing Communication/ IMC).…
National Movement for Creative Entrepreneurs Upgrading
STEM participated in the National Movement for Creative Entrepreneurs Upgrading by introducing a social application (cashier), namely iREAP POS (Point…
CHOOSE, COACH, AND TREAT HR
On the previous article, I stated that one of the problems that are faced by Indonesian SMEs is unable to…
